**Earthside Farms**
Earthside Farms is a fast-growing snack brand focused on clean ingredient candied nuts and organic dried fruit products. Our products are sold across major retail, marketplace, and eCommerce channels, and we are looking for a highly analytical, execution-focused Performance Marketing Manager to help scale profitable growth across digital platforms.
This is not a “brand awareness” role. We are looking for someone who understands performance marketing, marketplace algorithms, contribution margin, and how to profitably scale a consumable CPG brand.
**Responsibilities**
**Marketplace & Paid Media Management**
* Manage and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
* Manage Walmart Connect campaigns and improve performance
* Launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram
* Launch, test, and optimize TikTok Shop and TikTok Ads campaigns
* Manage Google Ads campaigns across Search, Shopping, YouTube, and Performance Max
* Manage Reddit advertising campaigns and identify relevant community targeting opportunities
* Support Instacart Ads and other retail media initiatives
* Help drive growth and visibility on Faire and other marketplace channels
**Performance Optimization**
* Improve TACOS, ROAS, contribution margin, and overall profitability
* Conduct keyword research, bid optimization, audience targeting, and campaign restructuring
* Continuously test creative, audiences, landing pages, and promotional strategies
* Identify scaling opportunities while maintaining efficiency targets
* Monitor inventory levels and adjust advertising spend accordingly
* Analyze customer acquisition costs, repeat purchase behavior, and LTV
**Reporting & Analytics**
* Build and maintain weekly performance dashboards
* Report on channel performance, trends, and growth opportunities
* Provide actionable recommendations based on data and performance insights
* Analyze competitive activity and marketplace trends
**Cross Functional Collaboration**
* Work closely with leadership, operations, and creative teams
* Coordinate product launches and promotional campaigns
* Help improve product listings and conversion rates
* Support marketplace expansion opportunities
**Requirements**
**Must Have**
* 3+ years managing performance marketing for eCommerce or CPG brands
* Deep experience with Amazon PPC
* Experience with Walmart Connect
* Experience managing Meta Ads
* Experience managing Google Ads and YouTube campaigns
* Experience scaling TikTok Shop or TikTok Ads
* Strong analytical and Excel/Google Sheets skills
* Ability to interpret data and make fast decisions
* Experience managing advertising budgets profitably
**Strongly Preferred**
* Experience with Reddit Ads and community-driven marketing
* Experience with Instacart Ads or retail media networks
* Experience working with food, beverage, or snack brands
* Experience with Shopify brands
* Familiarity with tools such as Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms
* Understanding of retail velocity and omnichannel strategy
* Experience with creative testing and landing page optimization
**What We Care About**
* Highly analytical and data-driven mindset
* Strong ownership mentality and ability to execute quickly
* Understanding profitability and contribution margin, not just ROAS
* Comfortable operating in a lean, entrepreneurial environment
* Ability to both execute and think strategically
We care more about profitable growth, operational thinking, and scalability than vanity metrics.
...We are seeking motivated individuals for a full-time remote Entry Level Sales Manager position. This role combines operational oversight, leadership development, and client-focused service. You will help manage daily team functions, support performance goals, and uphold...
Class A local driver , need class A and B Joblocal delivery driver , with piggy back , also semi driver also local Pay: flexiblevacation How to apply for this Driving JobFill out a Gary's Job Board application. That same application can be used to apply to as...
...stress-free travel experiences. We pride ourselves on excellent service, attention to detail, and building lasting relationships with... ...clients. Job Summary: We are looking for a friendly, organized, and customer-focused Customer Service Representative to join our team. In...
...Quite Remarkable Quite Remarkable is a global travel platform designed for those who value discovery, culture, and exceptional places,... .... About the Role Quite Remarkable (QR) is seeking a Graphic Designer to help bring our brand to life across every touchpoint...
...Job Overview Utilizing the nursing process the Home Health Registered Nurse will manage and deliver comprehensive home health services including assessments... ...patient care. Location: Lowell MA Hours: Part-Time 16 hours Days Weekends Only! Minimum...